How it works
From product to operating sales channel.
Six stages, in order. Nothing goes to market before the commercial system behind it exists.
- Product expertise
- Delivery
- Pricing authority
You keep the product. Nothing about it changes.
- Strategy
- Playbook
- CRM
- Enablement
- Management
- Reporting
The operating layer between your product and additional revenue.
- Matched by sector
- Matched by buyer
- Matched by deal size
Sales professionals working inside a system that is already built.
- Qualified accounts
- Live opportunities
- Tracked activity
Pipeline you can see, measure and forecast against.
- Proposals
- Negotiation
- Closed business
Handover points agreed per product before anyone sells.
- New revenue
- Renewals
- Upsell
Performance economics are tied to what is actually produced.
The six stages
Assess. Build. Match. Launch. Manage. Scale.
Select a stage to see what happens inside it.
- Product and delivery review
- Deal size and sales cycle
- Commission economics
- Market and competitive position
- Commercial decision: proceed or not
Stage 02 in detail
Product knowledge becomes sales intelligence.
This is the part companies most often underestimate — and the reason external sellers usually fail.
What you already have
- Company
- Product
- Market
- Customers
- Pricing
- Proof
Sales intelligence
Illustrative example
Ideal customer profile
- Industry, size and revenue band
- Geography and language of the buying process
- Technology or operating environment
- The trigger that makes this a live problem
- Accounts to avoid, and why
Example structure only. Every playbook is built from your product, customers and language.
Stage 03 in detail
Matching is a commercial decision.
A seller who has spent a decade selling to CISOs is not interchangeable with one who sells to operations directors.
Product category
Matched revenue partner
Enterprise sales professional
Match factors
- Long cycles
- Multiple stakeholders
- Procurement experience
- €100k+ deals
- Named account access
Illustrative sequence
What the first weeks typically look like.
An indicative sequence rather than a guaranteed schedule — the pace follows the complexity of the product and the availability of your team.
Week 1
- Commercial assessment
- Product immersion
- ICP confirmation
- Sales economics
Week 2
- Sales playbook
- Messaging
- Materials
- CRM
- Seller matching
Week 3
- Seller onboarding
- Training
- Pipeline setup
- Launch preparation
Week 4+
- Live sales
- Pipeline management
- Coaching
- Reporting
- Optimisation
Ongoing operation
What HEYSI runs once the channel is live.
Division of responsibility
Who owns what.
You provide
- Your product
- Product expertise
- Customer delivery
- Technical expertise
- Pricing approval
- Client-side resources
- Final contractual authority
HEYSI provides
- Sales strategy
- Sales infrastructure
- Revenue Partners
- Sales playbook
- CRM
- Training
- Pipeline management
- Coaching
- Reporting
- Performance management
- Commission administration
You keep the product. We build the sales channel.
Start with a commercial assessment.
Tell us about the product, the customer and the deal economics. We'll tell you whether an external channel makes sense.