About

A sales function you can hire, rather than build.

HEYSI Revenue exists because the gap between a good product and predictable revenue is almost always commercial infrastructure — not effort, and not ambition.

Three parties, one operating layer.

Companies have products that deserve more commercial attention than they get. Experienced sales professionals want good products to sell without inheriting somebody's unfinished sales department. HEYSI is the layer between them.

We select the products, design the commercial model, build the infrastructure, recruit and match the sellers, train them, and manage performance, CRM, reporting, commission administration and handovers.

Your product
  • Product expertise
  • Delivery
  • Pricing authority

You keep the product. Nothing about it changes.

HEYSI sales engine
  • Strategy
  • Playbook
  • CRM
  • Enablement
  • Management
  • Reporting

The operating layer between your product and additional revenue.

Revenue partners
  • Matched by sector
  • Matched by buyer
  • Matched by deal size

Sales professionals working inside a system that is already built.

Qualified pipeline
  • Qualified accounts
  • Live opportunities
  • Tracked activity

Pipeline you can see, measure and forecast against.

Customers
  • Proposals
  • Negotiation
  • Closed business

Handover points agreed per product before anyone sells.

Revenue
  • New revenue
  • Renewals
  • Upsell

Performance economics are tied to what is actually produced.

Founder

Sini Teikari

Sini Teikari built the commercial model and the leadership foundation behind HEYSI Revenue, drawing on enterprise sales, commercial leadership, go-to-market and growth, partnerships and team building.

The business comes directly from that work: repeatedly meeting companies with strong products, real customers and no realistic path to building the sales function the product deserved.

HEYSI Revenue is a standalone commercial business. It shares the HEYSI name and standards with HEYSI Advisory, which operates separately in advisory work.

Full profile at HEYSI Advisory

Enterprise sales

Built commercial experience inside SAP.

Commercial leadership

Led teams and commercial initiatives across markets.

GTM and growth

Worked across sales, growth, partnerships and market development.

Independent operator

Built commercial functions and growth strategies for technology and emerging companies.

How we operate

Four principles.

Honest commercial assessment

We say no to products we do not believe can be sold well externally. A declined engagement costs less than a failed one.

Seller-first network

Sellers are given products they can genuinely sell, with the materials, training and support to sell them properly.

System before people

The playbook, CRM, qualification criteria and messaging exist before anyone contacts a buyer.

No invented credibility

No borrowed logos, invented case studies or fabricated statistics. What is written here is what exists.

How this is structured

Four structural choices.

01

The system comes first

We don't introduce a salesperson and hope they figure it out. The playbook, materials, CRM and qualification criteria exist before anyone sells.

02

Matched, not random

Products are matched with sales professionals on real commercial fit: sector, buyer access, geography, language, deal size and sales style.

03

Operated, not handed off

HEYSI stays inside the sales infrastructure, the pipeline and the performance management for as long as the engagement runs.

04

Aligned to results

The commercial model combines a fixed operating layer with performance-based economics, and the balance between them is a choice you make.

Two ways in.

Companies apply to build a sales channel. Sales professionals apply to join the network.